Mobile-Delivered Audio Magazines for Attitude and Behavior Change

Mobile-Delivered Audio Magazines for Attitude and Behavior Change

Project

The project will use the omnipresence of mobile phones, and their inherent capacity to collect data and create personalized engagement to encourage at-risk HIV populations to get tested and seek care. Specifically, the project will target vulnerable populations to subscribe to a 6-month weekly 'audio magazine' (24 issues) which will seek to educate its listeners on issues of relationships, sex and health. The magazine will also include surveys to collect demographic information about its listeners, as well as their changing knowledge, behaviours and attitudes towards sex and HIV. Finally, the audio magazine will encourage its listeners to get tested for HIV on a regular basis, and will offer specific content to those who might get tested and self-report being HIV-positive. This HIV-positive specific content will link patient with local clinics and enrol patients in a mobile-based reminder system for antiretroviral medication.

Project details

Time frame
15 November 2015 - 31 December 2019
Budget
€ 291,000
Active in
Zimbabwe

Objectives

To encourage adolescents at risk for HIV to get tested and to seek treatment and care with a weekly 'audio magazine' that provides information on issues of HIV, relationships, sex and health.

Community groups

90% of 10,000 subscribers know their HIV status and 60% of subscribers with a self-reported positive HIV status take regular ARVs and seek regular care

Background

Almost every Zimbabwean has heard about HIV, knows where to get tested but only about 50 percent of the population know their HIV/AIDS status. The government is targeting that 85 percent of the population including children and adolescents must know their HIV status by 2015.

Under new guidelines (2014), a child aged 16 years is now considered able to give full consent for HIV testing and counselling. If a parent and caregiver cannot give consent for a child below 16 years of age, yet the health workers believe the testing to be in the best interests of the child, health workers are now allowed to exercise the best interest of the child and seek approval for the person in charge of a clinic or hospital to do the testing and counseling. Given that adolescents: 1) now have the legal authority to seek testing, 2) have high mobile phone penetration, and 3) are most likely to be receptive to education about relationships, sexuality and health - this is the target population we will be focussing on.

Goals

Everyone living with HIV worldwide receives treatment
75%
Contributed within this project
< 200,000 new HIV infections globally
25%
Contributed within this project

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